Emraan’s Jannat create a trace
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go forward booking has begun for the Indian film Jannat which release this Friday and has already entered the record books as the first film to be screened in both Pakistan and India.The Emraan Hashmi starrer about match fixing, directed by Kunal Deshmukh and shaped by Mukesh Bhatt, has been cleared by the censor board in Pakistan, where the government allows Indian films to be screened on a case-to-case basis.”We are anxious about the movie and there is advance booking for it,” said Hammad Raza, the manager of Cinepax movies in nearby Rawalpindi.He said the film’s music had already become all the rage and this would be the first time that a movie would be released at the same time across the border.”We believe that it will draw huge crowds because it’s related to cricket and will be screen when the IPL will be at its peak,” said Raza.
Ironically, CD sellers are also expecting good business.”It will be illegal but the movie will be available at many shops,” said a CD distributor in Islamabad.He said he had by now got the master print for all those who didn’t want to take the problem of going to the theatre.A new Indian movie on DVD in Pakistan is available for Pakistani Rs 150, the price plummeting to Rs 100 or fewer after a month. though, films selling under patent cost Rs 300 or more.Songs from Jannat are already available in the Pakistani market. “The music of Jannat is selling well, but not to our expectation,” said Wajih Hussain, who sells music in Islamabad.The film’s lead actor Emraan is a known figure in Pakistan and has feature in TV ads being telecast by different television channels. In one gainful for a cell phone corporation, he says, “Now its my time to shine in Pakistan.” That may be true surely.






